OTT Platforms Viewership also Increased
Sports and News Channels Demand Increased
As per the reports, viewership of sports channels increased by 21% in week 3 of the lockdown period. Famous Sports Content Such as WWE, Indian Cricket Matches and Football Matches viewership increased drastically. Also, News Channels demand touched the sky, as people were constantly updating themselves with the situation of COVID-19. Nearly all news channels witnessed growth in week 3 of the precautionary lockdown period.
TV Viewership Decreased on April 5, 2020
Viewership of TV Platform decreased on April 5, 2020, for 9 minutes at 9.00 PM as the Prime Minister of India Narendra Modi urged the nation to switch off electrical appliances and light a candle, lamp or show their mobile torch for 9 minutes. As per reports, the speech delivered by PM Narendra Modi witnessed 1 billion viewing minutes. Also, there was a decreased of nearly 60 % in TV viewership in those 9 minutes.
Return of Old Classics Increased Viewership
As per the reports, the return of the old classic shows like Ramayana, Mahabharat and many more increased TV viewership in week 3 of lockdown period. The telecast of these old classics increased the viewership of DD national and Pay GEC channels.
