Netflix Benefit Discontinued on January 15 It is worth noting that Bharti Airtel removed the Netflix benefit from its postpaid plans on January 15, 2020. Prior to this, the telecom operator had written for its postpaid plans saying that it would no longer ship the Netflix benefit for the postpaid plans for its Platinum customers. When the benefit of Netflix was available for the postpaid customers, they were able to get three months worth of Netflix subscription, and after that, they could decide to recharge their Netflix account with their postpaid bill. Another notable thing about this move is the timing. Only last month, Bharti Airtel along with the other two telecom companies had decided to hike their tariffs. In this move, Bharti Airtel had hiked its tariffs by as much as 40%. It was expected that in the coming days, the telecom operator would also start reducing the benefits of some of the plans that it is shipping. Now, at that time, no change was made to the postpaid plans and the prepaid plans were the only ones that were hiked in prices. But, this move now affects the postpaid plans and reduces the attractiveness of the postpaid plans. Airtel Broadband Plans Also Not Shipping Netflix Bharti Airtel Focuses More on ARPU Bharti Airtel’s focus since the end of 2018 has been on the high-paying customers, and the goal has been to up the Average Revenue Per User (ARPU) of the company. The ARPU has been on the rise since the introduction of the minimum recharge plans in 2018, and it has got a boost after the recent data tariff hike. Very recently, Bharti Airtel also upped the minimum recharge floor from Rs 23 to Rs 45 thus making it compulsory for every Bharti Airtel subscriber to spend at least Rs 45 to keep their number on. This new move will also help in upping the ARPU from the postpaid customers.
